GENEVA - Warm conversation at the Geneva auto show which takes place this week is the possibility of rumors about Apple Car.
Reuters reported, the world automotive brands began to "worry" whether they will still lead the industry in the future, in respect of the technology company Apple touted the product being prepared cars.
Technology and automotive companies now compete in the new business opportunities that the use of computers in the vehicle and the vehicle's ability to connect with smartphones and other devices.
Thilo Koslowski of Gartner research firm, said today's automotive industry is in a race with technology companies to compete for control of the "brain" of next-generation vehicles.
"There will be two groups of automotive companies, those who master this field and they are given access to the technology company to the most important part of the vehicle. Five years from now this is happening," said Koslowski.
The ability of software companies like Apple and Google in the automotive companies innovate alarmed. Google is preparing a free vehicle driver.
Apple's current capitalization reached 750 billion US dollars, meaning greater than the combined from Daimler, Volkswagen, Renault, Peugeot, Fiat Chrysler, Ford, and General Motors.
Apple boss Tim Cook when asked about Apple Car declined to comment.
Tim Cook asked about it in an interview published in the German newspaper Bild.
But, he also said about the sale, the number two. "Market share was number two. Profit was about number two. What is important is to focus on creating a great product."
Meanwhile automotive companies began to invest heavily as if they are a high-tech enterprise.
Daimler Chief Executive Dieter Zetsche said the race to make future vehicles is far from over.
He said the role of technology companies in the industry unclear future vehicles.
"Google and so want to be involved in the automotive industry, but I guess not the way to build a vehicle," he said.
Daimler sponsor their software, MercedesMe, which could serve the driver with current traffic condition information, entertainment systems, even contacting the emergency services if the air bag inflates. Rival Mercedes, BMW ConnectedDrive sponsor software.
Convergence between the vehicle industry with technology companies as well as confirmed by the presence of Renault boss Carlos Ghosn at the Mobile World Congress in Barcelona on Monday. Having attended the event, he went to Geneva
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